Shop
Hole ‘N’ The Rock
This is a Curated Souvenir stop. The #1 unique product is Hole 'N' The Rock branded memorabilia, with exclusive Native American crafts in the Trading Post and Lyle Nichols sculptures as notable alternatives.
Quick facts
- Shop Type
- General Store / Souvenir Shop
- Products Sold
- Souvenirs, curios, Native American crafts, jewelry, hunting knives, unique memorabilia; includes a historical home tour and an exotic zoo on site.
- Signature Items
- Hole 'N' The Rock branded memorabilia; Lyle Nichols sculptures.
- Locally Made
- 0
What it sells
- Shop Type
- General Store / Souvenir Shop
- Products Sold
- Souvenirs, curios, Native American crafts, jewelry, hunting knives, unique memorabilia; includes a historical home tour and an exotic zoo on site.
- Signature Items
- Hole 'N' The Rock branded memorabilia; Lyle Nichols sculptures.
- Locally Made
- 0
- Brands Carried
- Generic imports; no high-end outdoor brands
Visit details
- Operating Hours
- 9:00–17:00 daily; winter 9:00–16:00; hours may vary by season; call ahead to confirm
- Seasonal Hours
- Year-round operation; seasonal hour adjustments may apply
- Closed Days
- Tuesdays and Wednesdays (seasonal/variable)
- Parking Available
- 1
- Parking Details
- Ample on-site parking
- Accessibility
- Cramped aisles in parts; limited wheelchair accessibility due to historic design
- Store Size
- Sprawling emporium
- Layout Description
- Multiple zones with merchandise, trading post, and tour entrances; sprawling layout
Policies & services
- Payment Methods
- Credit cards (Visa, MasterCard, AmEx)
- Cash
Planning advice
- Best Time To Visit
- Year-round operation; mornings may be less crowded.
- Tips Advice
- Seek Hole 'N' The Rock branding for standout items
- Check Trading Post for Native American crafts
- Inquire about Lyle Nichols pieces when available
- Walk the grounds to view sculptures and roadside oddities
More details
- Why Shop Here
- Only place with Hole 'N' The Rock branding and exclusive Lyle Nichols sculptures; unique memorabilia tied to the site.
- Shop If Skip If
- ✅ SHOP IF: You want a branded Hole 'N' The Rock souvenir or Native crafts at budget-friendly prices. ❌ SKIP IF: You seek high-end artisan goods or guaranteed value in merchandise.
- Price Range Category
- Budget to Moderate
- Price Examples
- Tour: $6 adults, $3.50 children; merchandise generally budget to moderate.
- Staff Description
- Knowledgeable staff conduct tours; general store staff handle checkout
- Gift Categories
- Hole 'N' The Rock branded souvenirs
- Native American crafts (Trading Post)
- Sculptures (Lyle Nichols)
- Jewelry
- Dream catchers
- Hunting knives
- Unique memorabilia
- Ice cream and drinks (General Store)
- Review Summary
- The site is a rock-carved landmark with a history tour and oddities collection; reviews praise its uniqueness and zoo, while some call the merchandise quality and value variable and the experience somewhat touristy. Overall, it remains a recognizable, quirky roadside stop with subjective merit.
Location
Frequently asked questions
Is Hole 'N' The Rock open year-round?
Yes; the site operates year-round, with hours shifting by season.
What is the cost of the tour?
Adult tours are about $6; children around $3.50; merchandise pricing is generally budget to moderate.
Are there locally made items?
The Trading Post offers locally made Native American crafts, but the majority of merchandise is not specified as local.
What should I buy here?
Hole 'N' The Rock branded items or Native crafts, and, if budget allows, Lyle Nichols sculptures.
Is there an online store?
No online store is listed.
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Some booking links below are affiliate links, which may support YourNPGuide at no extra cost to you. Affiliate disclosure.
Sources
- theholeintherock.com
- visitutah.com
- utahscanyoncountry.com
- discovermoab.com
- Google Reviews
- YourNPGuide Editorial
Editorial review: YourNPGuide Editorial Team. Information is compiled from official sources, verified traveler reviews, and editorial research; no firsthand visit is implied unless explicitly documented. Learn how YourNPGuide works.
Last updated January 2026. Report an issue.











