We use basic, essential analytics to measure traffic. You can also allow deeper first-party analytics that help us improve our park guides. We never sell your data. Learn more
We use basic, essential analytics to measure traffic, plus optional deeper analytics to improve our park guides. We never sell your data. Choose what you allow. Learn more
Essential analytics that measure basic traffic stay on. The deeper, first-party analytics below are optional — turn on what you are comfortable with. We never sell your data. Read the notice
Site function plus basic visit counts via Google Analytics and Search Console — needed to see how many people visit. Always on.
How far you scroll, whether you finish an article, and which sections are read — so we know which guides to improve.
Clicks on links and buttons, and searches you run on the site — so we can fix confusing navigation and content gaps.