ShopGearheads Outdoor Store
In-house LED flashlight and rugged gear. Worth the premium.

This is a Curated Souvenir stop. The #1 unique product is Hole 'N' The Rock branded memorabilia, with exclusive Native American crafts in the Trading Post and Lyle Nichols sculptures as notable alternatives.
Only place with Hole 'N' The Rock branding and exclusive Lyle Nichols sculptures; unique memorabilia tied to the site.
Hole 'N' The Rock branded memorabilia; Lyle Nichols sculptures.
✅ SHOP IF: You want a branded Hole 'N' The Rock souvenir or Native crafts at budget-friendly prices. ❌ SKIP IF: You seek high-end artisan goods or guaranteed value in merchandise.
Souvenirs, curios, Native American crafts, jewelry, hunting knives, unique memorabilia; includes a historical home tour and an exotic zoo on site.
Year-round operation; mornings may be less crowded.
Not available
Cramped aisles in parts; limited wheelchair accessibility due to historic design
Ample on-site parking
Based on 3123 Google reviews
Based on 3123 guest reviews
" The site is a rock-carved landmark with a history tour and oddities collection; reviews praise its uniqueness and zoo, while some call the merchandise quality and value variable and the experience somewhat touristy. Overall, it remains a recognizable, quirky roadside stop with subjective merit."
Showing 1 of 3123 reviews
Yes; the site operates year-round, with hours shifting by season.
Adult tours are about $6; children around $3.50; merchandise pricing is generally budget to moderate.
The Trading Post offers locally made Native American crafts, but the majority of merchandise is not specified as local.
Hole 'N' The Rock branded items or Native crafts, and, if budget allows, Lyle Nichols sculptures.
No online store is listed.
5 listings
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